#media360

Wednesday, November 14, 2012
3:30 - 5:30 PMNuts & Bolts Sessions
AAM’s Publisher Relations team will guide you through the latest AAM rules and report formats. At separate newspaper and periodical sessions, we’ll highlight recent rule changes, review multimedia-reporting options and provide updates on current initiatives in your division.
5:00 - 6:30 PMOpening Reception

Thursday, November 15, 2012
7:30 - 8:30 AMContinental Breakfast
8:30 AM - 12:00 PMGeneral Session

“Tablets: Extending the Print Experience”
Moderator: Edward W. Boyd, one.
Can a tablet publication ever really capture what makes the experience of reading a print magazine so special? Or is it a totally new experience? Our panelists weigh in on how the tablet can enhance readers' engagement and attract new audiences.

Confirmed Panelists:

“Data: Who Owns What and Where Does Privacy Fit In?”
Moderator: Christina Meringolo, Merck Consumer Care
With a presence on multiple digital platforms, publishers have myriad data. But with that data comes a number of issues. Who owns the data? What about users’ privacy? How should it be harnessed and which is best to use? How can you tell if it is accurate? Panelists—who both use and produce the data—will bring their fresh perspectives to this challenging topic.

Confirmed Panelists:

“Content Marketing: Creating New Relationships and Revenue Streams”
Moderator: Liz Schimel, Meredith National Media Group
As publishers season their multimedia brands with apps, videos, special issues and more, it’s important to leverage the unique aspects that differentiate the brand. This panel will discuss how to market content to develop audiences, tap the insights into your customer base and prove it all to buyers with audited data via reports such as AAM’s CMR.

Confirmed Panelists:

“Social Media: Engagement vs. ‘Likes’”
Moderator: Stefan Tornquist, Econsultancy
Likes. Followers. Retweets. Brands may have a strong social media presence, but what’s the worth of these selective audiences and readers? This panel of marketing and social media experts weighs in on how we can put meaning behind social media metrics.

Confirmed Panelists:

1 - 2:15 PMAnnual Luncheon
Enjoy lunch before hearing from our keynote speaker, Justin B. Smith, Atlantic Media Company.
2:15 - 3 PMBusiness Meeting
Following the general session, AAM Chairman Sunni Boot and President Mike Lavery present their outlook for the organization and their perspectives on what’s to come in 2013.
3 - 4:30 PMMember Divisional Meetings